ABOUT ME
Architect-trained
Damascus, Dipl. Arch. 2010
Mastered space, proportion & the flow of human movement.
M.Sc. Media Architecture
Bauhaus-Weimar 2018
Fused bricks with pixels—proving virtual & physical worlds can share one blueprint.
Career in Constant Migration
2012 – 2025
Barcelona
architecting seamless cultural & Educational
Amman
retail & store-design rollout
Leipzig
mastered professional German communication
Weimar
spatial storytelling & media architecture
Düsseldorf
cinematic VFX production
Braunschweig
data-driven civic research
The Hague
Dutch cross-cultural insight
Product & Media Leadership
22-2025
Lead product and media for a 20-person NGO, owning research, strategy, & design—running mixed-method studies, building scalable systems, & delivering pixel-perfect work with a big-picture vision.
Superpower
Turning uncertainty into momentum—bridging cultures fast & delivering sustainable outcomes that stick.
“Eventually the entire personality and body of the designer becomes the site of the design task, and the task is lived rather than understood”
Juhani Pallasmaa
SOCIAL →
Cross-cultural at heart, I create content waves that ripple worldwide & resonate long after the first scroll.
DESIGN →
From pixels to city blocks, I scale through systems, & deliver products that feel both inevitable & beautiful.
CREATIVE →
Blending architect spatial insight with digital artistry, I create stories that linger beyond the screen.
STRATEGY →
Grounded in mixed-method research, I carve razor-sharp roadmaps & rally teams behind people-first, measurable goals.
Turning insight into people-centred impact.
My MISSION
Certified
UX Designer
Product Manager
CareerFoundry
+3 YEARS
Creative Manager
Heinrich-Böll-Stiftung
How to build up
TogetherSpace
+5 YEARS
Researcher
Institute for Sustainable Urbanism
TU Braunschweig
Bauhaus-Uni Weimar
TogetherSpace
2 YEARS
Visual Designer
greeen! architects
2 YEARS
Program Coordinator
UIC
Hybrid design-management toolkit for idea-to-launch delivery.
MY TOOLBOX
Execution & Evaluation
Project Management
Visual Design & Generative AI
Test & Iteration
Ideation & Design
Strategy & Discovery
Check it out
Ideation & Design
Map information architecture & user flows
Wireframe → hi-fi prototype intuitive UIs
Roll out design systems (Material, Bootstrap) & 3-D
Figma · Adobe CC · FlowMapp · Webflow
Strategy & Discovery
Frame goals, objectives & KPIs
Run market & competitor analysis
Lead mixed-method user research
Build personas & journey maps to steer product direction
Optimal Workshop . Miro . MAXQDA . Mentimeter
Project Management
Facilitate Kanban, Lean & Agile-Scrum ceremonies
Own road-mapping & backlog grooming
Align cross-functional teams & stakeholders; pivot quickly when scope shifts
Jira · Trello · Confluence · Notion
Test & Iteration
Build clickable prototypes for live feedback
Conduct usability & accessibility testing; run A/B & preference tests
Iterate designs with data-driven refinements
Maze · Lyssna
Execution & Evaluation
Hand off dev-ready assets & QA together with engineering
Track funnel, cohort & KPI dashboards post-launch
Gather user / stakeholder feedback & optimise continuously
Mixpanel · Amplitude · Google Analytics
Visual + AI Storytelling
Craft cinematic 3-D visuals and polished image composites
Edit video into concise, engaging narratives
Turbo-charge concepts with prompt-engineered AI for rapid ideation
Cinema 4D · SketchUp · ChatGPT · Midjourney · Magician · FigGPT
Selected projects that translate vision into value through design & research.
portfolio
[ Type ]
Non-profit Social Impact Initiative
[ Year ]
2025
I turn frontline insights into practical tools, & the narratives that amplify their impact, so every Together Space product, workshop, & word drives justice-first, community-led planning.
[ Type ]
Data-Driven Product Strategy
[ Year ]
2024
Built Spider’s host-permissions dashboard for granular role, waiting-room, and recording control. The security-first upgrade targets +25 % host satisfaction and −40 % breaches.
[ Type ]
Data-Driven Product Strategy
[ Year ]
2024
Boosted MakeYourMaps’ accuracy with real-time location, road, transit updates and crowdsourced edits.
[ Type ]
UXR · UX · UI
[ Year ]
2022
Grounded in market and user research, BuildApp streamlines home renovation with an intuitive UI, smart filters, and tailored project recommendations.
[ Type ]
UXR · UX
[ Year ]
2022
WORDS2GO is a vocabulary-learning prototype that serves every level of learner with curated Daily & Slang, Business, and Technical word packs.
[ Type ]
Systematic Mapping Review · Research · Data Visualization
[ Year ]
2021
Mapped and visualized how ICT tools drive participatory urban planning, highlighting key methods, gaps, and future research lanes.
[ Type ]
Data Visualisation · Documentary Film · Historical Fieldwork
[ Year ]
2018
Blended fieldwork, data visuals, and documentary storytelling to trace the vanished Circassian houses from their Caucasus origins to their Jordanian diaspora.
[ Type ]
HCI · Interactive Installation · Parametric Design · Prototyping
[ Year ]
2011-2017
Created a suite of experimental installations that merge parametric prototyping with HCI research, probing how digital fabrication can reshape architectural space.
[ Type ]
Design · 3-D Modelling · Rendering · Image Composites
[ Year ]
2008-2019
Concept-to-visualisation work spanning housing, hotel, office, and mixed-use programmes.
These values guide every decision I make.
MY VALUES
Empathy →
Listening first, designing second, so the final product feels like it was made by the user, not just for them.
Novelty →
Blending architectural curiosity with digital craft to uncover ideas that surprise, delight, & move the field forward.
Diversity →
Inclusive spaces generate richer insights & fairer outcomes, so every voice counts.
Teamwork →
Facilitating workshops, aligning disciplines, & keeping communication clear so great ideas ship on time.
“The Medium is The Message”